She is a Spanish professor at Amherst College and is about to obtain her Ph.D. in Hispanic Linguistics at the University of Massachusetts Amherst. Her main research focuses are linguistic anthropology and sociolinguistics. Her doctoral thesis examines the intersection of language, race, and class in Ecuador through social media and the racial-linguistic ideologies behind these practices. Daniela also works with Spanish in the United States and Ecuadorian and Kichwa communities in the diaspora.
Mock Kichwa. Raciolinguistics in Ecuador in the media
This work focuses on the relationship between language use, language ideologies, and race in what I call mock Kichwa. This seemingly humorous and innocent mockery is observed through rapidly circulated memes, where images of indigenous people are paired with stigmatized linguistic features. My work draws on scholarship on language and race in sociolinguistics and linguistic anthropology, specifically building on Jane Hill’s work on Mock Spanish and Jonathan Rosa and Nelson Flores’ raciolinguistic perspective. I apply this framework to demonstrate how language attitudes are still deeply rooted in racializing ideologies, circulated through online mocking practices in Ecuador towards Kichwa or Ecuadorian Andean Spanish speakers (EAS) but can also be contested in complex ways.